There has been an increasing number of companies making use of the various social media platforms to advertise their business. This proves to be a good thing as social media is a great platform for brands to maintain customer relationships, all while generating new leads. And while there are some other means to promote your company, social media can sometimes come out as the more viable option. Having said that, let us explore why social media should be part of your Brand Awareness campaign.
What is Brand Awareness?
Before we get into the topic at hand, we must first understand what Brand Awareness is. Brand Awareness represents how familiar your target audience is with your brand. A popular example would be the athletic brand Nike and their iconic tagline: “Just Do It”. Nike has made sure time and time again to incorporate this into their content. After consistent and tactical marketing strategies, this tagline has become a familiar phrase and, in turn, increased brand recall for Nike.
Why is Brand Awareness Important?
Brand Awareness is essentially the very first step in your business’ marketing funnel. It is a crucial foundation that will help broaden your reach and gain more customers. Hooking the attention of your customers is much more than just getting them to avail your products or services.
It is about building connections. When you are able to build a story around your brand, you help it become more tangible for your audience. It is important to use social media not just to sell but to share a compelling story that others can relate to
Your brand story can showcase your company’s strengths and unique selling points through authentic content that encapsulates your goals and values. People love it when they get some insights into who you are and empathize with stories they associate themselves with. Your brand story plays a huge role in your overall brand.
Including Social Media in Your Brand Awareness Campaign
Whether your business is just about to set up its social media accounts or is already using ads on a different platform like Google, the following benefits may serve as the selling point to convince you to invest in these platforms.
