Digital Marketing Tips to Increase Your Online Sales
1. Create Personable Content
Personable content takes effort but is worth doing. It is like showing your brand’s authentic self to prospective clients so that they would know your people and corporate values. By creating personable content, you get to ‘humanize’ your brand.
Such content allows your target audience to put their trust in a company that knows their pain points well. Personable content can be used for both your website and social media. Tailor the content established on the platform so that your target audience can find it creative and engaging.
For example, your website can have a reliable ‘Our Team’ page, which shows images and information about your team members. On social media, you can share images or videos of team-building activities.
Staff members can share more about themselves through Q&A content on Instagram Stories. Creating relatable content helps consumers create a connection with you and stay loyal to your brand.
2. Curate Long-Form Content
Long-form content allows you to share comprehensive information with readers. This kind of content can range from blog articles to case studies and help position your brand as knowledgeable and experienced.
Creating long-form content means onboarding a writer with the relevant experience and skills related to your brand’s industry. This way, you can rely on them to utilize trending industry topics and the right tone of voice in building engaging long-form content.
You will also need the help of a Search Engine Optimization (SEO) expert who can help publish the content on your blog or website. This SEO specialist can ensure that the long-form content is spotted by Google and becomes suggested in search engine queries made by your target clients. Carefully crafted long-form content can help increase your online sales.
3. Leverage on User-Generated Content (UGC)
User-generated content refers to text, video, images, or other mediums made by consumers or average online users. These can include user selfies, video reviews, or text posts showcasing your product.
UGC helps build likeability and trust for your brand because they are genuine and authentic content created by end-users. The more positive user-generated content your brand gets tagged in on social media, the better. Also, posting UGC allows for tagged users to share amongst their peers, earning you more suitable brand recognition.
You can feature such UGC on your website or social media accounts to help convert your visitors into customers with permission.
4. Formulate an Omni-Channel Strategy
Omni-channel strategy refers to utilizing more than one channel to connect with and bring consumers a more immersive shopping experience than older systems. This would entail going outside offline channels such as physical stores to utilizing online channels such as websites, social media, email marketing, and more. This helps you retain loyalty and gain new customers.
With today’s smart and portable devices, omnichannel strategies can enable a shopper to browse products via a mobile app, pay for them via online payment, go to the nearest physical store to pick it up, and receive emails that recommend other products based on what they just bought. You can see how this enhances the shopping experience of your customers while streamlining your marketing strategies
5. Invest in Ecommerce Integration
For those who have existing Shopify or similar stores, you can now let shoppers purchase items based on what you post on major social media platforms like Facebook and Instagram. Through “shoppable posts”, an online seller can upload a photo of a product on the social media platform, then contain a link to the product page on the seller’s online store. Once someone taps the image of a product they like, they would then be directed to the store for purchase.
eCommerce integration is a crucial marketing strategy for your online store because it’s a shopping feature that offers convenience with a seamless checkout. You can say that it’s a shortcut that helps increase your online sales.
Scale Your Business with Digital Marketing
As the world slowly gets back on its feet this year, chances are ripe for the taking. Anticipate trends and demands in your industry with these marketing ideas we discussed. Use personable, long-form, and user-generated content that you can tailor to your brand values. Formulate an omnichannel strategy and invest in eCommerce integration. Let a digital marketing agency teach you how!
How to Use Social Media to Increase Brand Awareness
There has been an increasing number of companies making use of the various social media platforms to advertise their business. This proves to be a good thing as social media is a great platform for brands to maintain customer relationships, all while generating new leads. And while there are some other means to promote your company, social media can sometimes come out as the more viable option. Having said that, let us explore why social media should be part of your Brand Awareness campaign.
What is Brand Awareness?
Before we get into the topic at hand, we must first understand what Brand Awareness is. Brand Awareness represents how familiar your target audience is with your brand. A popular example would be the athletic brand Nike and their iconic tagline: “Just Do It”. Nike has made sure time and time again to incorporate this into their content. After consistent and tactical marketing strategies, this tagline has become a familiar phrase and, in turn, increased brand recall for Nike.
Why is Brand Awareness Important?
Brand Awareness is essentially the very first step in your business’ marketing funnel. It is a crucial foundation that will help broaden your reach and gain more customers. Hooking the attention of your customers is much more than just getting them to avail your products or services.
It is about building connections. When you are able to build a story around your brand, you help it become more tangible for your audience. It is important to use social media not just to sell but to share a compelling story that others can relate to
Your brand story can showcase your company’s strengths and unique selling points through authentic content that encapsulates your goals and values. People love it when they get some insights into who you are and empathize with stories they associate themselves with. Your brand story plays a huge role in your overall brand.
Including Social Media in Your Brand Awareness Campaign
Whether your business is just about to set up its social media accounts or is already using ads on a different platform like Google, the following benefits may serve as the selling point to convince you to invest in these platforms.
Website Design and SEO: Understand the Relationship
Good website design is key to good SEO. While many factors go into ranking high in search engine results pages (SERPs), design is one of the most important. In this post, we’ll discuss the relationship between website design and SEO and how you can use design to improve your SEO.
How does web design affect SEO rankings?
Your website’s design is one of the most important things for your SEO. Think about it this way: you could have the best, most keyword-rich content on the planet, but if your website is confusing or difficult to navigate, no one will ever find it.
Similarly, you could have a website that looks like it was designed in the 1990s, but as long as it’s easy to use and navigate, you’ll still get traffic from people looking for your services. Poor web design practices lower your SEO rank, showing your site lower in search.
So what’s the key? A good website design that is both aesthetically pleasing and easy to use. Your website should be easy to find on search engines, and the layout should make it easy for people to browse your content. The pages should load quickly, and all necessary information should be easy to find.
2.The Importance of a Good Website Design
A good website design is essential for your SEO efforts. Think about it this way: if you have a website that looks like it was designed in the 1990s, no one is going to take you seriously as a business. And if people don’t take you seriously, they won’t want to do business with you.
In addition, a well-designed website will help your SEO efforts. A website that’s easy to navigate and looks great will rank higher in search engine results pages than a website that’s cluttered and difficult to navigate.
So remember, when it comes to your website, don’t skimp on the design. It’s worth investing in a professionally designed website that will make you look credible and help you rank higher in search engines. A well-designed website can help you make a good impression on prospective customers. It can also help you nurture your leads and get more conversions.
3. Website design elements that can affect your SEO
The look and feel of your website are an integral part of your overall SEO strategy. When it comes to website design, there are a few things you need to think about to optimize your site for Google or other search engines.
Page Title: One of the most important elements is your page title. This short phrase appears in the tab at the top of your web browser. It’s also one of the first things Google looks at when determining how to rank your website. Make sure it’s catchy and relevant to what you’re offering on your page.
Learn how to write a compelling page title here.
Meta Description: Another critical element is your meta description. This blurb appears under your page title in search engine results pages. It’s essential to make sure it’s enticing and persuasive, as it can be a deciding factor for whether or not someone clicks through to your site.